| Advertiser | Monthly Cost | Comparison Graph* | |
| NWChurches.com | 20 |
|
|
| Sea City Search | 24 |
|
|
| Google Premium | 5000 |
|
|
| Everett Herald Daily | 541 |
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|
| Everett Herald Weekend | 126 |
|
|
| Times/PI Weekday | 1131 |
|
|
| Times/PI Weekend | 1343 |
|
|
| The Stranger 2"/td> | 251 |
|
|
| The Stranger Page | 5573 |
|
|
| KWRM FM | 3920 |
|
|
| Regal Cinema Slide | 13000 |
|
|
| Regal Cinema Lobby | 11375 |
|
|
| KIRO M-F Morn :60 | 15167 |
|
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| KIRO M-F Mid :60 | 9750 |
|
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| KIRO M-F Aft :60 | 11916 |
|
|
| KIRO M-F Eve :60 | 3792 |
|
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| KIRO M-F Night :60 | 325 |
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|
| KIRO M-F Morn :30 | 10617 |
|
|
| KIRO M-F Mid :30 | 7042 |
|
|
| KIRO M-F Aft :30 | 8342 |
|
|
| KIRO M-F Eve :30 | 2708 |
|
|
| KIRO M-F Night :30 | 217 |
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| KIRO S/S Day :60 | 1733 |
|
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| KIRO S/S Night :60 | 1083 |
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| KIRO S/S All :60 | 1473 |
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| KIRO S/S Day :30 | 1213 |
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| KIRO S/S Night :30 | 780 |
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| KIRO S/S All :30 | 1040 |
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|
| Y.P.: Bold + URL BW | 31 |
|
|
| Y.P.: 1" in column BW | 72 |
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| Y.P.: 1" in column Color | 108 |
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|
| Y.P.: 1/4 Column BW | 158 |
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| Y.P.: 1/4 Column Color | 222 |
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| Y.P.: 1/4 Page BW | 580 |
|
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| Y.P.: 1/4 Page Color | 810 |
|
| * Please note that not all comparisons are "apples to oranges." These comments will clarify what units were used, as well as any other notes we may have. 1) ALL KIRO Newsradio advertising is based upon running a SINGLE spot (of noted length) during noted time. This is per day type (weekday vs. weekend) for one month. 2) The Herald, Times, and PI ad rates are based on a one column wide by 1" tall ad. 3) The KWRM numbers are based upon a custom quote. The quote was for 2 weeks and included 28 :60 spots at various times during the day and night. To reach the monthly cost we simply doubled the quoted number. 4) The Stranger ad is based on the following dimensions: 2.25"w by 2.13" t 5) The Regal Cinema Slides are based on 15 regional theaters with an ASSUMED average of 8 screens per theater. 6) The Regal Cinema Lobby Screen is based on 1 per theater at each of the 15 regional theaters. 7) Y.P.: Stands for Yellow Pages, based upon a quote from World Pages |